Social Purpose is essentially about having a higher purpose (a reason be being) than just profit. Where it can make a unique and positive impact on society and the world.
Essentially, a corporate social purpose means:
Being a socially responsible company is a requirement for the “license to operate” securing the trust of society, the local community and other stakeholders, providing advocacy, legitimacy and approval for the business rather than just acceptance or even worse rejection.
For “why have a social purpose?” click here
For “Five steps to establish a social purpose” click here
For evidence that purposeful companies do better see Grow the Pie by Alex Edmans https://www.growthepie.net/
“Society is demanding that companies, both public and private, serve a social purpose. “Purpose unifies management, employees, and communities. It drives ethical behavior and creates an essential check on actions that go against the best interests of stakeholders. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.”
The Project’s vision is to make responsible business commonplace by 2030.
Read about what is involved with joining the Responsible Business Project 2030.
Join as an Ally and get access to our resources, or become a champion and join the movement.
Become a Partner and help us implement change, or become a supporter and actively help us with the project.
Read about what is involved with joining the Responsible Business Project 2030.
Join as an Ally and get access to our resources, or become a champion and join the movement.
Become a Partner and help us implement change, or become a supporter and actively help us with the project.